Market Research Firm Insurance Policy Information

Market Research Firm Insurance. Owning a firm in the market research field means you are responsible for the gathering, recording and tabulating of the market data. Your clients expect you to help them gather accurate information that enables them to understand their market better and grow their business.
The data you provide to your clients helps them to make calculated decisions about their business.
As with any business, many risks come with working in this field. With the number of risks involved in this business, it's always a good idea to get insurance. In this post, we'll take a look at some of the different types of market research firm insurance and how you can find the right one to protect your firm.
Market Research Firm insurance protects your business from lawsuits with rates as low as $37/mo. Get a fast quote and your certificate of insurance now.
Below are some answers to commonly asked marketing research firm insurance questions:
- What Is Market Research Firm Insurance?
- How Much Does Market Research Firm Insurance Cost?
- Why Do Market Research Firms Need Insurance?
- What Type Of Insurance Do Market Research Firms Need?
- What Does Market Research Firm Insurance Cover & Pay For?
What Is Market Research Firm Insurance?
Market research firm insurance is a type of insurance coverage specifically designed for market research companies. It protects the company against potential financial losses that may arise from the conduct of market research activities. This may include errors and omissions, breach of privacy or confidentiality, and other related risks.
The coverage typically includes protection for the company's employees, clients, and data. Market research firm insurance may also provide coverage for defense costs and legal fees associated with any lawsuits or claims that may arise.
How Much Does Market Research Firm Insurance Cost?
The average price of a standard $1,000,000/$2,000,000 General Liability Insurance policy for small market research firms ranges from $37 to $59 per month based on location, size, payroll, sales and experience.
Why Do Market Research Firms Need Insurance?
Market research firms need insurance for a variety of reasons, including:
Liability protection: Market research firms are responsible for collecting and analyzing data, and they may be held liable if they make mistakes or if the data they collect causes harm to others. Insurance can protect the firm from lawsuits and financial losses in these cases.
Data breach protection: Market research firms often collect and store large amounts of sensitive data, such as personal information and financial data. Insurance can help cover the costs associated with a data breach, such as notification costs, credit monitoring services for affected individuals, and any fines or penalties imposed by regulators.
Property damage and theft protection: Market research firms typically have a large amount of equipment and technology, including computers, servers, and other data storage devices. Insurance can help cover the costs of repairing or replacing this equipment if it is damaged or stolen.
Business interruption coverage: Market research firms rely on their equipment and technology to operate, and any disruption to this equipment could have a significant impact on the firm's operations and revenue. Insurance can help cover lost income and expenses if the firm is unable to operate due to a covered event, such as a fire or natural disaster.
Overall, insurance can help market research firms protect their operations, finances, and reputation in the face of various risks and challenges.
What Type Of Insurance Do Market Research Firms Need?

To protect their assets market research firms must have business insurance. The market research firm insurance can safeguard their business from any unexpected events that damage their operation.
Here are some of the different coverages and policies marketing research firms can consider:
Commercial General Liability Insurance: This type of insurance helps to cover any injuries or property damage caused to a third party by your business. If a client slips and falls while on your premises they can sue you for any damages they receive.
Business Interruption Coverage: If your business is damaged or you need to relocate then having this insurance covers any ongoing expenses.
Business Property Coverage: Any damage caused to the building you use for business operations is covered when you have this market research firm insurance. Whether the damage is caused by fire, wind, bad, weather, smoke or theft, this insurance helps you to pay for any expenses associated.
Professional Liability Insurance: When you're hired as a market research professional your clients are depending on you to give them accurate data. If you fail to do this, you can cause damage to their business. In a situation such as this, you can be sued.
Otherwise known as errors and omissions insurance, this market research firm insurance provides you with assistance in the event you get sued for an oversight or mistake made in the information that you present to your client. If a client sues you and files a lawsuit against your business, typically legal fees, court costs and damage awards are covered.
Commercial Auto Insurance: With this insurance, you are protected from any damages done by the vehicles used in your business. Business auto insurance is the protection you need for your business vehicles.
There are many risks when driving on the road. If an employee uses their vehicle to complete the work, then you may need to get additional insurance. This additional insurance is known as hired or non-owned vehicle coverage.
Workers Compensation: Workers comp is mandatory in many states. This policy helps to cover any medical expenses or bills an employee receives due to being injured on your business. Also if the injury results in death, then this insurance pays benefits to the surviving family. This insurance will cover any loss of income caused to the employee because of being injured.
What Does Market Research Firm Insurance Cover & Pay For?

Market research firms can be sued for various reasons, some of which include:
Breach of contract: If a market research firm fails to deliver the services promised in a contract, the client may sue for breach of contract. Professional liability insurance, also known as errors and omissions (E&O) insurance, can help cover legal costs and damages if a market research firm is sued for breach of contract.
Intellectual property infringement: If a market research firm uses someone else's copyrighted material, trademark, or trade secrets without permission, they can be sued for intellectual property infringement. Intellectual property insurance can help cover legal costs and damages if a market research firm is sued for intellectual property infringement.
Negligence: If a market research firm fails to exercise reasonable care and skill in conducting research, resulting in harm or financial loss to the client, they may be sued for negligence. Professional liability insurance can help cover legal costs and damages if a market research firm is sued for negligence.
Defamation: If a market research firm publishes false or damaging information about an individual or company, they can be sued for defamation. General liability insurance can help cover legal costs and damages if a market research firm is sued for defamation.
It's important to note that insurance policies may have limits and exclusions, so market research firms should carefully review their policies to understand what is and isn't covered.
Commercial Insurance And Business Industry Classification
- SIC CODE: 8732 Commercial Economic, Sociological, and Educational Research
- NAICS CODE: 541910 Marketing Research and Public Opinion Polling
- Suggested Workers Compensation Code(s): 8810 Clerical Office Employees NOC
8732: Commercial Economic, Sociological, and Educational Research
Division I: Services | Major Group 87: Engineering, Accounting, Research, Management, And Related Services | Industry Group 873: Research, Development, And Testing Servicess
8732 Commercial Economic, Sociological, and Educational Research: Establishments primarily engaged in performing commercial business, marketing, opinion, and other economic, sociological, and educational research on a contract or fee basis. Noncommercial economic, sociological, and educational research establishments funded from endowments, grants, or contributions are classified in Industry 8733.
- Business economists, commercial
- Business research commercial
- Economic research,
- Educational research,
- Market research commercial
- Opinion research commercial
- Research economic, sociological and educational-commercial
- Sociological research commercial
Market Research Firm Insurance - The Bottom Line
For your market research firm to grow you have to keep making profits. To keep making profits you have to protect your business while growing it. Unfortunately we live in a world that presents many risks to your business and for this reason, you must have protection.
The way you get this protection for your business is by having the right commercial insurance in place. The right protection is the difference between your business growing and losing everything from a lawsuit.
Additional Resources For Advertising, Marketing & Media Insurance
Learn about small business media liability insurance - a specialized form of professional liability insurance that provides protection for legal claims brought by third parties.
- Advertising Agency
- Book Publishers
- Call Center
- Direct Mailing Services
- Graphic Arts
- Graphic Designers
- Magazine Publishers
- Market Research Firm
- Marketing Consultant
- Podcast Insurance
- Printers & Publishers
- Public Relations
- Radio Stations
- Search Engine Services SEO
- Social Media Consultant
- Television Stations

The advertising and marketing industry is a fast-paced and constantly evolving field that involves creating and promoting products or services to consumers. This industry is constantly trying to stay ahead of trends and attract new customers, and as a result, it is prone to risks and uncertainties.
One of the biggest risks that the advertising and marketing industry faces is the potential for legal disputes. For example, a company may be sued for false advertising, copyright infringement, or for using someone else's intellectual property without permission. These types of legal disputes can be costly and time-consuming, and they can damage a company's reputation.
Business insurance is an important tool for protecting businesses in the advertising and marketing industry from these types of risks. Insurance can provide financial protection in the event of a legal dispute, which can help a business to avoid financial ruin. Additionally, insurance can help to protect a business's reputation by helping to manage the cost and impact of any negative publicity.
In addition to legal risks, the advertising and marketing industry is also at risk of financial losses due to errors and omissions. For example, a marketing campaign may not be successful, or a company may make a mistake in the production or distribution of a product. These types of errors and omissions can be costly, and insurance can help to protect a business from these types of losses.
Overall, insurance is an important tool for protecting businesses in the advertising and marketing industry from the various risks that they face. It can provide financial protection in the event of legal disputes or financial losses, and it can help to protect a company's reputation and financial stability.
Minimum recommended small business insurance coverage: Building, Business Personal Property, Business Income with Extra Expense, Employee Dishonesty, Money and Securities, Accounts Receivable, Bailees' Customers, Computers, Valuable Papers and Records, General Liability, Employee Benefits Liability, Professional and Advertising Liability, Umbrella Liability, Hired and Non-owned Auto Liability & Workers Compensation.
Other commercial insurance policies to consider: Earthquake, Equipment Breakdown, Flood, Computer Fraud, Forgery, Special Floater, Cyber Liability, Employment-related Practices Liability, Business Automobile Liability and Physical Damage, Foreign Automobile Liability and Physical Damage, Foreign Workers Compensation, Repatriation Expense and Stop Gap Liability.