Direct Mailing Services Insurance

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Direct Mailing Services Insurance Policy Information

Direct Mailing Services Insurance

Direct Mailing Services Insurance. Direct mailing can simply be described as a marketing strategy in which targeted physical advertising materials are delivered to prospective or existing customers.

Direct mailing services mail, fax, or electronically transmit information or materials to their clients' customers. Clients may include nonprofit organizations, political groups, retailers, or service providers such as an auto repair shop or a hair salon.

The distribution may include advertising materials such as coupons, flyers, or samples, or promotional novelties such as address labels, greeting cards, key chains, magnets, notepads or pens with customized messages. Materials to be distributed generally arrive in bulk from the printer or manufacturer.

The mailing house sorts and packs the material, prints, affixes an address label, and arranges transport to the shipper. Piece work such as sorting, folding or packing is often done at home by employees or independent jobbers.

The status of these jobbers as an employee or an independent contractor must be determined since it may impact how coverages apply. Mailing houses may also compile, maintain, rent, or sell mailing lists.

Direct mailing services are companies that work closely with marketers to get these campaigns set up and deliver the agreed-on, eye-catching, marketing materials to the correct addresses. That includes making the quality and color of these materials stand out as much as possible.

While many modern consumers might see direct mailing as an outmoded marketing strategy, one that is past its expiration date, they would be surprised - customers are much more likely to pay close attention to physical mail than to an easy-deleted or overlooked email.

Direct mailing houses aren't going anywhere, and remain both effective and profitable. That does not mean, of course, that direct mailing services do not face any risks.

When unforeseen circumstances threaten the company, direct mailing houses will be glad that they have taken the time and effort to ensure that they have the right coverage on their side. What kinds of direct mailing services insurance do they need? Read on to discover more.

Direct mailing services insurance protects mailing houses from lawsuits with rates as low as $37/mo. Get a fast quote and your certificate of insurance now.

Below are some answers to commonly asked direct mailing services insurance questions:


How Much Does Direct Mailing Services Insurance Cost?

The average price of a standard $1,000,000/$2,000,000 General Liability Insurance policy for small direct amiling houses ranges from $37 to $59 per month based on location, size, revenue, claims history and more.


Why Do Direct Mailing Services Need Insurance?

Direct Mail In Mailboxes

The owners and managers of direct mailing services will, of course, work hard to ensure that their business thrives and their activities are carried out professionally.

The fact remains, however, that even the most experienced companies cannot predict the future. Direct mailing houses need insurance because they never know when unforeseen circumstances might jeopardize their bottom line.

Numerous circumstances could lead to extensive property damage. These perils include acts of nature (wildfires, earthquakes, and snowstorms, among others), and criminal acts like fire and vandalism. Accidents, too, are always a possibility, and that includes those within your business premises and those affecting vehicles the company uses.

Liability risks, which can carry the consequence of time-consuming and costly litigation, come in equally diverse forms. An employee could be injured while at work. Equipment you have rented or leased could become damaged or break.

Were you to send out the wrong marketing materials, or make accidental copyright violations, the results can be disastrous.

Whatever peril befalls a direct mailing house, it will be significantly easier to overcome the damage with comprehensive direct mailing services insurance on your side.


What Type Of Insurance Do Direct Mailing Services Need?

With so many different types of coverage now available, what kinds of insurance are essential? The answer depends on factors that include the size of your company, the nature of the marketing campaigns you engage in, your location, and how many employees you have.

To gain and full understanding of your needs, it is vital to talk to a competent commercial insurance broker. However, among the core types of direct mailing services insurance required, you can safely count the following:

  • Commercial Property: To protect your financial interests in the event that your direct mailing house is affected by perils like acts of nature, theft, or vandalism, you will need commercial property insurance. It covers the damage or destruction of your business premises as well as the contents. A related policy, business interruption insurance, will also cover any revenue you lose to these perils.
  • General Liability: This form of direct mailing services insurance covers your legal expenses in cases where third parties sue you for bodily injury or property damage, regardless of whether you are later determined to be at fault. In this highly-litigious world, it is essential for nearly all businesses.
  • Errors And Omissions: This kind of liability coverage offers protection against a different threat - accusations that you made a mistake in carrying out work for which you were contracted, or that you were negligent. Similar to commercial general liability insurance, errors and omissions insurance, also called professional liability insurance, helps with attorney fees, court fees, and related legal costs.
  • Workers' Compensation: In any line of work, including yours, employees may be injured in the workplace. Should that happen, this form of coverage shoulders the costs - which include medical bills and wages the employee loses to time off work as they recover.

Mailing houses should be aware that they may also require other kinds of direct mailing services insurance, whether cyber insurance to safeguard their electronic assets, or commercial auto insurance to cover their vehicles. To find out more, consult a commercial insurance broker.


Direct Mailing Services' Risks & Exposures

Direct Mail

Premises liability exposure is limited due to lack of public access to the office and processing location. Visitors should be confined to designated areas. There should be no frayed or worn spots on the carpet and no cracks or holes in the flooring. The number of exits should be sufficient, well marked, and have backup lighting in case of power failure.

Parking lots and sidewalks need to be in good repair with snow and ice removed, and generally level and free of exposure to slips and falls.

Personal and advertising injury claims include allegations of disclosure of confidential mailing lists. These lists must be protected, and privacy laws strictly adhered to.

Professional liability exposure is limited because advertising information comes to the mailing house in final art copy or already printed. The primary exposure is getting the mailing out on the agreed-upon date.

Workers compensation exposures are moderate. Injuries from production machinery are common, as are slips, trips, falls, foreign objects in the eye, back injuries from lifting, hearing loss from noise, vehicle accidents, and repetitive motion losses. Workstations must be ergonomically designed. Work with electrical equipment may result in shocks and burns.

The contractual relationship between the mailing house and any independent contractors helps determine the workers compensation exposure, although regulatory definitions of employee may supersede the contract terms.

Property exposures include an office, packaging area, and warehouse for storage of materials. Ignition sources include electrical wiring and lighting, heating and air conditioning systems, processing machinery, and computers. Paper, novelty items, and packaging materials are combustible and can be highly susceptible to damage from fire, smoke or water.

There can be substantial values of the personal property of others. Property values can be concentrated in high-tech electronic equipment at the main location, or there can be off-premises exposure with equipment scattered at homes of employees and representatives carrying portable computers and display equipment. However, inland marine forms generally provide broader coverage for these exposures than property forms.

Inland marine exposures consist of accounts receivable if the mailing house offers credit, computers, goods in transit, and valuable papers and records for customers' and vendors' information. Duplicates of records must be made and kept off-site. The goods in transit exposure is considerable as items may be prepared and bulk shipped to another location for individual mailings.

The contract with the client must spell out the responsibilities of providing insurance coverage. Piece work being sorted or packed off-premises by independent jobbers may be a frequent exposure, although individual values may not be high.

Crime exposure is from employee dishonesty, generally in the form of minor pilferage. Background checks should be conducted on all employees handling money. There must be a separation of duties between persons handling deposits and disbursements and reconciling bank statements. Regular audits should be conducted.

Business auto exposure is generally limited to hired and non-owned liability. If the mailing house picks up bulk materials to be mailed or transports mailings to shippers, the exposures increase. All drivers who transport goods or drive vehicles at an automobile auction must have a valid commercial license and acceptable MVRs.

Vehicles must be maintained and records kept at a central location. If vehicles are provided to employees, there should be a written procedure regarding personal use by employees and their family members.

Commercial Insurance And Business Industry Classification

  • SIC CODE: 7331 Direct Mail Advertising Services
  • NAICS CODE: 541860 Direct Mail Advertising
  • Suggested ISO General Liability Code(s): 45937
  • Suggested Workers Compensation Code(s): 8800

7331: Direct Mail Advertising Services

Division I: Services | Major Group 73: Business Services | Industry Group 733: Mailing, Reproduction, Commercial Art And Photography, and Stenographic Services

7331 Direct Mail Advertising Services: Establishments primarily engaged in furnishing services for direct mail advertising, such as creating, producing, and mailing of direct mail advertising. This industry also includes establishments primarily engaged in compiling and selling mailing lists. Establishments primarily engaged in reproducing direct mail copy on order, but performing none of the other direct mail advertising services, are classified in Manufacturing, Industry Group 275 if they print the copy, and in Industry 7334 if they duplicate the copy by photocopying or similar reproduction methods.

  • Address list compilers
  • Addressing service
  • Direct mail advertising service
  • Mail advertising service
  • Mailing list compilers
  • Mailing service

Direct Mailing Services Insurance - The Bottom Line

To protect your mailing house, employees, contractors and clients, having the correct direct mailing services insurance coverage is essential. To learn what types of policy options are available to you, how much coverage you should have including the cost - consult with a reputable commercial insurance broker.

Types Of Small Business Insurance - Requirements & Regulations

Perhaps you have the next great idea for a product or service that you know will appeal to your local area. If you've got a business, you've got risks. Unexpected events and lawsuits can wipe out a business quickly, wasting all the time and money you've invested.

Operating a business is challenging enough without having to worry about suffering a significant financial loss due to unforeseen and unplanned circumstances. Small business insurance can protect your company from some of the more common losses experienced by business owners, such as property damage, business interruption, theft, liability, and employee injury.

Purchasing the appropriate commercial insurance coverage can make the difference between going out of business after a loss or recovering with minimal business interruption and financial impairment to your company's operations.

Small Business Information

Insurance is so important to proper business function that both federal governments and state governments require companies to carry certain types. Thus, being properly insured also helps you protect your company by protecting it from government fines and penalties.

Small Business Insurance Information

In the business world, there are many risks faced by company's every day. The best way that business owners can protect themselves from these perils is by carrying the right insurance coverage.

The The National Association of Insurance Commissioners (NAIC) is the U.S. standard-setting and regulatory support organization. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight.

Commercial insurance is particularly important for small business owners, as they stand to lose a lot more. Should a situation arise - a lawsuit, property damage, theft, etc. - small business owners could end up facing serious financial turmoil.

According to the SBA, having the right insurance plan in place can help you avoid major pitfalls. Your business insurance should offer coverage for all of your assets. It should also include liability and casual coverage.

Types Of Small Business Insurance

Choosing the right type of coverage is absolutely vital. You've got plenty of options. Some you'll need. Some you won't. You should know what's available. Once you look over your options you'll need to conduct a thorough risk assessment. As you evaluate each type of insurance, ask yourself:

  • What type of business am I running?
  • What are common risks associated with this industry?
  • Does this type of insurance cover a situation that could feasibly arise during the normal course of doing business?
  • Does my state require me to carry this type of insurance?
  • Does my lender or do any of my investors require me to carry this type of policy?

A licensed insurance agent or broker in your state can help you determine what kinds of coverages are prudent for your business types. If you find one licensed to sell multiple policies from multiple companies (independent agents) that person can often help you get the best insurance rates, too. Following is some information on some of the most common small business insurance policies:

Business Insurance Policy Type What Is Covered?
General Liability InsuranceWhat is covered under commercial general liability insurance? It steps in to pay claims when you lose a lawsuit with an injured customer, employee, or vendor. The injury could be physical, or it could be a financial loss based on advertising practices.
Workers Compensation InsuranceWhat is covered under workers compensation insurance? This type of insurance protects a business and its owner(s) from claims by employees who suffer a work-related injury, illness or disease. Workers comp typically provides the injured employee with benefits to cover medical expenses, a portion of his/her lost wages, rehabilitation costs if applicable, and permanent partial or permanent total disability.
Product Liability InsuranceWhat is covered under product liability insurance? I pays an injured party's settlement or lawsuit claim arising from a defective product. These are usually caused by design defects, manufacturing defects, or a failure to provide adequate warning or instructions as to how to safely use the product.
Commercial Property InsuranceWhat is covered under business property insurance? General liability policies don't cover damages to your business property. That's what commercial property insurance is for. It protects all of the physical parts of your business: your building, your inventory, and your equipment, giving you the funds you need to replace them in the event of a disaster. If you work from home, you might consider a Home Based Business Insurance policy instead.
Business Owners Policy (BOP)What is covered under a business owners policy (BOP)? This is a policy designed for small, low-risk businesses. It simplifies the basic insurance purchase process by combining general liability policies with business income and commercial property insurance.
Commercial Auto InsuranceWhat is covered under business auto insurance? This type of insurance covers automobiles being used for business purposes. This could include a fleet of business-only vehicles or a single company car. In some cases it might cover your car or your employee's car while they're being used for business. These policies have much higher limits, ensuring you can cover your costs if one of these vehicles gets into an accident.
Commercial Umbrella PoliciesWhat is covered under commercial umbrella insurance? This type of policy is a sort of "gap" insurance. It covers your liability in the event that a court verdict or settlement exceeds your general liability policy limits.
Liquor Liability InsuranceWhat is covered under liquor liability insurance? It covers bodily injury or property damage caused by an intoxicated person who was served liquor by the policy holder.
Professional Liability (Errors & Omissions)What is covered under professional liability insurance? This type of business insurance is also known as malpractice oe E&O. It covers the damages that can arise from major mistakes, especially in high-stakes professions where mistakes can be devastating.
Surety BondWhat is covered under surety bonds? Bonding is a contract where one party, the SURETY (who assures the obligee that the principal can perform the task), guarantees the performance of certain obligations of a second party, the PRINCIPAL (the contractor or business who will perform the contractual obligation), to a third party, the OBLIGEE (the project owner who is the recipient of an obligation).


Who Needs General Liability Insurance? - Virtually every business. A single lawsuit or settlement could bankrupt your business five times over. You might also need this policy to win business. Many companies and government agencies won't do business with your company until you can produce proof that you've obtained one of these policies.

Business Insurance Required by Law
Small Business Commercial Insurance

If you have any employees most states will require you to carry worker's compensation and unemployment insurance. Some states require you to insure yourself even if you are the only employee working in the business.

Your insurance agent can help you check applicable state laws so you can bring your business into compliance.

Other Types Of Small Business Insurance

There are dozens of other, more specialized forms of small business insurance capable of covering specific problems and risks. These forms of insurance include:

  • Business Interruption Insurance
  • Commercial Flood Insurance
  • Contractor's Insurance
  • Cyber Liability
  • Data Breach
  • Directors and Officers
  • Employment Practices Liability
  • Environmental or Pollution Liability
  • Management Liability
  • Sexual Misconduct Liability

Whether you need any or all of these policies will depend on the results of your risk assessment. For example, you probably don't need an environmental or pollution policy if you're running an IT company out of a leased office, but you would need data breach and cyber liability policies to fully protect your business.

Also learn about small business insurance requirements for general liability, business property, commercial auto & workers compensation including small business commercial insurance costs. Call us (855) 767-7828.

Additional Resources For Advertising, Marketing & Media Insurance

Learn about small business media liability insurance - a specialized form of professional liability insurance that provides protection for legal claims brought by third parties.


Advertising, Marketing And Media Insurance

Media operations are fast-paced businesses with unique property and liability insurance exposures. They depend more and more on computer systems and up-to-date software programs. These businesses usually have extensive contracts with both freelance individuals and corporations.

In addition, personal injury liability and confidentiality issues must be addressed. Insurance coverage for these concerns must be as comprehensive, flexible and responsive as the organization seeking it.

Advertising and Media Liability Insurance provisions are not standardized, so it is critical to carefully review a particular form's basic features and available coverage options. While some carriers offer coverage on an open perils basis, most will provide coverage only on a named perils basis.

The named perils generally include coverage against allegations involving defamation, disparagement of an individual's reputation, product disparagement, invasion or infringement of the right of privacy, infliction of emotional distress, plagiarism, piracy, infringement of copyright, trademark, or other intellectual property, newsgathering torts such as trespass and assault, unfair competition with respect to other covered communication perils, and errors and omissions.

Coverage can be written on a claims-made basis or on occurrence-based forms. The occurrence basis affords additional protection to the insured as coverage is provided for a claim or event occurring during the policy period, even if the coverage expires or is cancelled or nonrenewed.

Most media liability policies provide a Limit of Liability per event, plus an Aggregate Limit of Liability for all events covered during the policy term. Some carriers now offer coverage without requiring an Aggregate Limit of Liability. Such a policy is an advantage to the insured as this eliminates the fear that the policy limits will run out before the policy expires.

Minimum recommended small business insurance coverage: Building, Business Personal Property, Business Income with Extra Expense, Employee Dishonesty, Money and Securities, Accounts Receivable, Bailees' Customers, Computers, Valuable Papers and Records, General Liability, Employee Benefits Liability, Professional and Advertising Liability, Umbrella Liability, Hired and Non-owned Auto Liability & Workers Compensation.

Other commercial insurance policies to consider: Earthquake, Equipment Breakdown, Flood, Computer Fraud, Forgery, Special Floater, Cyber Liability, Employment-related Practices Liability, Business Automobile Liability and Physical Damage, Foreign Automobile Liability and Physical Damage, Foreign Workers Compensation, Repatriation Expense and Stop Gap Liability.


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