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Advertising Agency Insurance Policy Information

Advertising Agency Insurance

Advertising Agency Insurance. Advertising agencies develop or design advertising and promotional materials for a client. They may work with the client in developing an overall marketing strategy to promote brand awareness of the client's products or services, including market research.

The agency may develop various types of audio, visual, or printed material, including brochures, logos, themes, trademarks, jingles or musical compositions, radio or television commercials, or online communications. Advertising agencies often purchase advertising space in periodicals, billboards, or air time on behalf of their clients.

As an advertising agent, you engage in work each day that is both challenging and creative, and you have a responsibility to the clientele that you serve to give them your all. Clients fully expect that you will increase their sales or boost their reputations and image. If you fail to do this, then you may find yourself on the receiving end of a negligence claim, especially if your client experiences financial damage due to promises you made but failed to deliver upon.

For this reason, it is important for your business to maintain the right advertising agency insurance at all times.

Advertising agency insurance protects your company from lawsuits with rates as low as $37/mo. Get a fast quote and your certificate of insurance now.

Below are some answers to commonly asked advertising agency insurance questions:


How Much Does Advertising Agency Insurance Cost?

The average price of a standard $1,000,000/$2,000,000 General Liability Insurance policy for small advertising agencies ranges from $37 to $59 per month based on location, size, payroll, sales and experience.

Why Do Advertising Agencies Need Insurance?

Being sued is certainly no fun, but it can be less intimidating if you have the right insurance in place. In the work that you do for other businesses, you put your business and yourself at risk financially.

From physical injuries on your business' premises to property damage on a client's property, or claims of advertising injuty - people in advertising often find themselves facing claims that can put their business' future at risk.

With a comprehensive advertising agency insurance plan in place, you provide your advertising business with a buffer from the inherent risks you face.

What Type Of Insurance Do Advertising Agencies Need?

Advertising Online
Professional Liability Insurance

As an advertising agency, your business may find itself accused of making errors or running ill-devised campaigns. Some clients are difficult to please, but no one is perfect. Omissions, errors, negligence and oversight do occur, even when you or your staff are giving it your all. Mistakes are part of life, and this is doubly true in the deadline-heavy and quick-paced environment of the ad agency.

When a client puts his trust in you to portray an image to the public, and you subsequently let the client down, then he may have a good reason to sue you. Failing to provide the services that you promise can spur a lawsuit, and even if the claim is unfounded, you still need to pay for a defense. Errors and omissions insurance or professional liability insurance can help pay not only the cost of hiring an attorney, but also any judgement obtained against you as a result of claims arising.

These claims include accusations of defamation of character, libel, slander, copyright infringement, and infliction of emotional distress. Failure to deliver products or services, mistakes leading to financial loss, and other types of professional negligence may also lead to advertising agency insurance claims.

For example, you may find yourself facing a lawsuit if you:

  • Make a mistake in the wording of an advertisement, and the mistake causes your client a financial loss or loss of reputation.
  • Design a campaign that does not increase sales for the company as contractually promised.
  • Failure to get the right usage license for a photo that you use, causing the client to be sued himself.
  • Your advertisement is viewed as slanderous to a client's competitor.

With professional liability insurance for your ad agency, you protect your business and yourself from the costs that come with lawsuits, even if the suit is deemed a lacking merit or unfounded. This includes settlement, court costs, and other related expenses.

Media Liability Coverage

Media liabilityis a type of errors and omissions (E&O) liability insurance designed for publishers, broadcasters, and other media-related firms. The policies are typically cover the following broad areas: defamation, invasion of privacy, infringement of copyright, and plagiarism.

General Liability, Workers Comp & Commercial Property

Just like any other business, your advertising agency is subject to liability and property risks. Advertising agency insurance can address these risks and provide a layer of protection to guard your business from potential financial pitfalls. Unplanned events can really threaten the financial livelihood of your business if you fail to maintain the right levels of advertising agency insurance coverage to protect you against:

  • Slip-and-fall injuries
  • Wind, hail and other types of storm damage
  • Damage from fire and smoke
  • Loss from theft
  • Damage from vandalism
  • Injuries to employees on the job

Business Owners Policy

When you work closely with a commercial agent who understands your business model and the inherent risks involved with your business, then you can be assured that the coverage you choose is the right level and type for your needs.After reviewing your needs, your agent may recommend a bundle of basic coverage types for your particular business. These BOP policies (business owner's policy) packages provide affordable yet comprehensive coverage for your business that usually includes property coverage for your actual physical location and the contents contained therein; this includes your office building, computers, equipment and any furniture. It will protect both owned and leased assets.

BOP policies also provide business interruption coverage. This coverage compensated your business for any lost income due to a covered peril and for operating expenses that you continue to have after closing the business due to a covered event. In addition, BOP policies give you liability coverage to pay for any bodily injury or property damage claims you may face. This includes third-party damage caused by your or your employees' negligence. For instance, if a client becomes injured on your business' premises, this policy kicks in to cover your financial responsibilities to the client.

Additional endorsements may also be needed. This might include electronic data processing coverage. This pays for lost data or any resulting lost income when your computer system or network is damaged due to vandalism, theft, computer malware or viruses. Cyber liability is also often recommended by seasoned agents. This type of policy covers any sort of data breach that occurs that jeopardizes stored data. It can help you pay for the cost of any investigation and public relations resulting from such an occurrence.

Additional Coverages For Advertising Agencies

Consider a commercial umbrella insurance policy. This 'excess liability' policy goes above and beyond the initial policy limits of your other policies. If you ever face a major lawsuit that is not covered in its entirety by your existing policy, your umbrella policy can help deter those costs.

Advertising Agencies Risks & Exposures

Advertising Agency Brainstorming

Premises liability exposure may be limited to that of an office. If clients visit the premises, they must be confined to customer waiting areas and designated conference areas. To prevent slips, trips, and falls, all areas must be well maintained with floor covering in good condition. Exits must be sufficient in number, be well marked, and have backup lighting in case of power failure.

Parking lots and sidewalks need to be in good repair with snow and ice removed, and generally level and free of exposure to slips and falls. Off-premises exposures arise from sales visits, training sessions, and any production sites used for photography or filming. The areas should be secured to prevent injury to the general public, who may trip over equipment or power cords, be struck by falling objects, or come into contact with electrical hazards. Contracts must be in place for all actors and locations to identify responsible parties in the event of a loss.

Professional liability and advertising liability exposures are high as advertising agencies work with clients to present their products and services in the best possible light. The advertising content may include statements regarding what the product will do and how it will perform. Additional exposures include allegations of copyright or trademark infringements or misleading statements made about competitors. Agencies that purchase ad space or air time for their clients may be held responsible for costs associated with misleading product data, such as wrong prices or incorrect specifications.

Workers compensation exposures may be limited to those of an office. Potential injuries from working with computers include eyestrain, neck strain, carpal tunnel syndrome, and similar cumulative trauma injuries that can be addressed through ergonomically designed workstations. Work with electrical equipment may result in shocks and burns. Off-site work exposures may include sales presentations, photo and film production, and similar activities. Travel may be extensive, either inside or outside the United States. Off-site production can involve rough or unfamiliar terrain that can result in slips, trips, or falls.

Carrying heavy equipment can result in back strains or sprains. Injuries can result from working with electrical equipment, automobile accidents, and contact with animals, clients, or the general public. If employees work overseas, the potential for injury can be very high due to lack of control over exposures. Special foreign coverage may be required. If an employee is injured in another country, the cost of returning home could be extremely high. Repatriation expense coverage is recommended.

Property exposures may be limited to that of an office, or there may be extensive operations in the production of photographic, graphic design, audio, visual or works of art for clients. Ignition sources include electrical wiring, heating, and air conditioning systems, wear, and overheating of equipment. Property values can be concentrated in high-tech electronic equipment at the main location.

Audio and photography equipment is valuable and may be a target for thieves. Appropriate security controls should be taken including physical barriers to prevent entrance to the premises after hours and an alarm system that reports directly to a central station or the police department. Off-premises exposures may include equipment kept at homes of employees and representatives carrying portable computers and display equipment.

Equipment breakdown exposures are from the breakdown of heating and air-conditioning equipment. Breakdown of climate control systems may cause serious loss, especially to artwork.

Crime exposures are from employee dishonesty. Advertisers frequently have access to their clients' proprietary information, which may include personal information about the clients, their employees or customers. Hazards increase without proper background checks, along with monitoring procedures and securing of all records to prevent unauthorized access. All billing and disbursements must be handled by separate individuals and reconciled on a regular basis. Audio and photography equipment are valuable. Some types are relatively small and easily concealed. Equipment must be inventoried regularly.

Inland marine exposures include accounts receivable if the agency offers credit, bailees' customers for the property of clients, computers, and valuable papers and records for clients' and vendors' information. A special floater may be needed if the property is taken to off-site production locations. Clients' records and art are typically originals that are difficult or expensive to re-create.

There may be a morale hazard if the agency does not keep valuable papers and disks in fireproof file cabinets to protect them from smoke, water, and fire. Power failure and power surges are potentially severe hazards. Duplicates should be kept off-site to allow for re-creation following a loss.

Business auto exposure may be limited to hired and non-owned, including the use of rental cars. If vehicles are supplied to employees, there should be written procedures regarding personal use by employees and their families. All drivers must have appropriate licenses and acceptable MVRs. Vehicles must be maintained, and records kept in a central location. If there is an overseas auto exposure, foreign coverage may be required.

Commercial Insurance And Business Industry Classification

  • SIC CODE: 7311 Advertising Agencies, 7312 Outdoor Advertising Services, 7319 Advertising, Not Elsewhere Classified
  • NAICS CODE: 541810 Advertising Agencies
  • Suggested ISO General Liability Code(s): 61224, 61225
  • Suggested Workers Compensation Code(s): 8810, 8742, 9554

Description for 7311: Advertising Agencies

Division I: Services | Major Group 73: Business Services | Industry Group 731: Advertising

Establishments primarily engaged in preparing advertising (writing copy, artwork, graphics, and other creative work) and placing such advertising in periodicals, newspapers, radio and television, or other advertising media for clients on a contract or fee basis.

  • Advertising agencies
  • Advertising consultants (agencies)

Description for 7312: Outdoor Advertising Services

Division I: Services | Major Group 73: Business Services | Industry Group 731: Advertising

7312 Outdoor Advertising Services: Establishments primarily engaged in the preparation of poster displays and painted and electric spectacular displays on billboards, panels, bulletins, and frames, principally outdoors. Such establishments may construct, repair, and maintain display boards and may post advertisements.

  • Billboard advertising
  • Outdoor advertising service
  • Poster advertising service, outdoor

Description for 7319: Advertising, Not Elsewhere Classified

Division I: Services | Major Group 73: Business Services | Industry Group 731: Advertising

7319 Advertising, Not Elsewhere Classified: Establishments primarily engaged in furnishing advertising services, not elsewhere classified, such as aerial advertising, circular and handbill distribution, distribution or delivery of advertising material or samples, and transit advertising.

  • Aerial advertising
  • Bus card advertising
  • Circular distributing service
  • Coupon distribution
  • Display advertising service, except outdoor
  • Handbill distribution service
  • Media buying service
  • Poster advertising service, except outdoor
  • Samples, distribution of
  • Shopping news advertising and distributing service
  • Sky writing
  • Taxicab card advertising
  • Transit advertising

Advertising Agencies Insurance - The Bottom Line

Work with your broker to provide information about your business and get quotes for your advertising agency insurance based on your specific situation, risks, and risk tolerance.

Types Of Small Business Insurance - Requirements & Regulations

Perhaps you have the next great idea for a product or service that you know will appeal to your local area. If you've got a business, you've got risks. Unexpected events and lawsuits can wipe out a business quickly, wasting all the time and money you've invested.

Operating a business is challenging enough without having to worry about suffering a significant financial loss due to unforeseen and unplanned circumstances. Small business insurance can protect your company from some of the more common losses experienced by business owners, such as property damage, business interruption, theft, liability, and employee injury.

Purchasing the appropriate commercial insurance coverage can make the difference between going out of business after a loss or recovering with minimal business interruption and financial impairment to your company's operations.

Small Business Information

Insurance is so important to proper business function that both federal governments and state governments require companies to carry certain types. Thus, being properly insured also helps you protect your company by protecting it from government fines and penalties.

Small Business Insurance Information

In the business world, there are many risks faced by company's every day. The best way that business owners can protect themselves from these perils is by carrying the right insurance coverage.

The The National Association of Insurance Commissioners (NAIC) is the U.S. standard-setting and regulatory support organization. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review, and coordinate their regulatory oversight.

Commercial insurance is particularly important for small business owners, as they stand to lose a lot more. Should a situation arise - a lawsuit, property damage, theft, etc. - small business owners could end up facing serious financial turmoil.

According to the SBA, having the right insurance plan in place can help you avoid major pitfalls. Your business insurance should offer coverage for all of your assets. It should also include liability and casual coverage.

Types Of Small Business Insurance

Choosing the right type of coverage is absolutely vital. You've got plenty of options. Some you'll need. Some you won't. You should know what's available. Once you look over your options you'll need to conduct a thorough risk assessment. As you evaluate each type of insurance, ask yourself:

  • What type of business am I running?
  • What are common risks associated with this industry?
  • Does this type of insurance cover a situation that could feasibly arise during the normal course of doing business?
  • Does my state require me to carry this type of insurance?
  • Does my lender or do any of my investors require me to carry this type of policy?

A licensed insurance agent or broker in your state can help you determine what kinds of coverages are prudent for your business types. If you find one licensed to sell multiple policies from multiple companies (independent agents) that person can often help you get the best insurance rates, too. Following is some information on some of the most common small business insurance policies:

Business Insurance Policy Type What Is Covered?
General Liability InsuranceWhat is covered under commercial general liability insurance? It steps in to pay claims when you lose a lawsuit with an injured customer, employee, or vendor. The injury could be physical, or it could be a financial loss based on advertising practices.
Workers Compensation InsuranceWhat is covered under workers compensation insurance? This type of insurance protects a business and its owner(s) from claims by employees who suffer a work-related injury, illness or disease. Workers comp typically provides the injured employee with benefits to cover medical expenses, a portion of his/her lost wages, rehabilitation costs if applicable, and permanent partial or permanent total disability.
Product Liability InsuranceWhat is covered under product liability insurance? I pays an injured party's settlement or lawsuit claim arising from a defective product. These are usually caused by design defects, manufacturing defects, or a failure to provide adequate warning or instructions as to how to safely use the product.
Commercial Property InsuranceWhat is covered under business property insurance? General liability policies don't cover damages to your business property. That's what commercial property insurance is for. It protects all of the physical parts of your business: your building, your inventory, and your equipment, giving you the funds you need to replace them in the event of a disaster. If you work from home, you might consider a Home Based Business Insurance policy instead.
Business Owners Policy (BOP)What is covered under a business owners policy (BOP)? This is a policy designed for small, low-risk businesses. It simplifies the basic insurance purchase process by combining general liability policies with business income and commercial property insurance.
Commercial Auto InsuranceWhat is covered under business auto insurance? This type of insurance covers automobiles being used for business purposes. This could include a fleet of business-only vehicles or a single company car. In some cases it might cover your car or your employee's car while they're being used for business. These policies have much higher limits, ensuring you can cover your costs if one of these vehicles gets into an accident.
Commercial Umbrella PoliciesWhat is covered under commercial umbrella insurance? This type of policy is a sort of "gap" insurance. It covers your liability in the event that a court verdict or settlement exceeds your general liability policy limits.
Liquor Liability InsuranceWhat is covered under liquor liability insurance? It covers bodily injury or property damage caused by an intoxicated person who was served liquor by the policy holder.
Professional Liability (Errors & Omissions)What is covered under professional liability insurance? This type of business insurance is also known as malpractice oe E&O. It covers the damages that can arise from major mistakes, especially in high-stakes professions where mistakes can be devastating.
Surety BondWhat is covered under surety bonds? Bonding is a contract where one party, the SURETY (who assures the obligee that the principal can perform the task), guarantees the performance of certain obligations of a second party, the PRINCIPAL (the contractor or business who will perform the contractual obligation), to a third party, the OBLIGEE (the project owner who is the recipient of an obligation).


Who Needs General Liability Insurance? - Virtually every business. A single lawsuit or settlement could bankrupt your business five times over. You might also need this policy to win business. Many companies and government agencies won't do business with your company until you can produce proof that you've obtained one of these policies.

Business Insurance Required by Law
Small Business Commercial Insurance

If you have any employees most states will require you to carry worker's compensation and unemployment insurance. Some states require you to insure yourself even if you are the only employee working in the business.

Your insurance agent can help you check applicable state laws so you can bring your business into compliance.

Other Types Of Small Business Insurance

There are dozens of other, more specialized forms of small business insurance capable of covering specific problems and risks. These forms of insurance include:

  • Business Interruption Insurance
  • Commercial Flood Insurance
  • Contractor's Insurance
  • Cyber Liability
  • Data Breach
  • Directors and Officers
  • Employment Practices Liability
  • Environmental or Pollution Liability
  • Management Liability
  • Sexual Misconduct Liability

Whether you need any or all of these policies will depend on the results of your risk assessment. For example, you probably don't need an environmental or pollution policy if you're running an IT company out of a leased office, but you would need data breach and cyber liability policies to fully protect your business.

Also learn about small business insurance requirements for general liability, business property, commercial auto & workers compensation including small business commercial insurance costs. Call us (855) 767-7828.

Additional Resources For Advertising, Marketing & Media Insurance

Learn about small business media liability insurance - a specialized form of professional liability insurance that provides protection for legal claims brought by third parties.


Advertising, Marketing And Media Insurance

Media operations are fast-paced businesses with unique property and liability insurance exposures. They depend more and more on computer systems and up-to-date software programs. These businesses usually have extensive contracts with both freelance individuals and corporations.

In addition, personal injury liability and confidentiality issues must be addressed. Insurance coverage for these concerns must be as comprehensive, flexible and responsive as the organization seeking it.

Advertising and Media Liability Insurance provisions are not standardized, so it is critical to carefully review a particular form's basic features and available coverage options. While some carriers offer coverage on an open perils basis, most will provide coverage only on a named perils basis.

The named perils generally include coverage against allegations involving defamation, disparagement of an individual's reputation, product disparagement, invasion or infringement of the right of privacy, infliction of emotional distress, plagiarism, piracy, infringement of copyright, trademark, or other intellectual property, newsgathering torts such as trespass and assault, unfair competition with respect to other covered communication perils, and errors and omissions.

Coverage can be written on a claims-made basis or on occurrence-based forms. The occurrence basis affords additional protection to the insured as coverage is provided for a claim or event occurring during the policy period, even if the coverage expires or is cancelled or nonrenewed.

Most media liability policies provide a Limit of Liability per event, plus an Aggregate Limit of Liability for all events covered during the policy term. Some carriers now offer coverage without requiring an Aggregate Limit of Liability. Such a policy is an advantage to the insured as this eliminates the fear that the policy limits will run out before the policy expires.

Minimum recommended small business insurance coverage: Building, Business Personal Property, Business Income with Extra Expense, Employee Dishonesty, Money and Securities, Accounts Receivable, Bailees' Customers, Computers, Valuable Papers and Records, General Liability, Employee Benefits Liability, Professional and Advertising Liability, Umbrella Liability, Hired and Non-owned Auto Liability & Workers Compensation.

Other commercial insurance policies to consider: Earthquake, Equipment Breakdown, Flood, Computer Fraud, Forgery, Special Floater, Cyber Liability, Employment-related Practices Liability, Business Automobile Liability and Physical Damage, Foreign Automobile Liability and Physical Damage, Foreign Workers Compensation, Repatriation Expense and Stop Gap Liability.


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