Direct Mailing Services Insurance Wisconsin Policy Information
Direct Mailing Services Insurance Wisconsin. Direct mailing can simply be described as a marketing strategy in which targeted physical advertising materials are delivered to prospective or existing customers.
Direct mailing services mail, fax, or electronically transmit information or materials to their clients' customers. Clients may include nonprofit organizations, political groups, retailers, or service providers such as an auto repair shop or a hair salon.
The distribution may include advertising materials such as coupons, flyers, or samples, or promotional novelties such as address labels, greeting cards, key chains, magnets, notepads or pens with customized messages. Materials to be distributed generally arrive in bulk from the printer or manufacturer.
The mailing house sorts and packs the material, prints, affixes an address label, and arranges transport to the shipper. Piece work such as sorting, folding or packing is often done at home by employees or independent jobbers.
The status of these jobbers as an employee or an independent contractor must be determined since it may impact how coverages apply. Mailing houses may also compile, maintain, rent, or sell mailing lists.
Direct mailing services are companies that work closely with marketers to get these campaigns set up and deliver the agreed-on, eye-catching, marketing materials to the correct addresses. That includes making the quality and color of these materials stand out as much as possible.
While many modern consumers might see direct mailing as an outmoded marketing strategy, one that is past its expiration date, they would be surprised - customers are much more likely to pay close attention to physical mail than to an easy-deleted or overlooked email.
Direct mailing houses aren't going anywhere, and remain both effective and profitable. That does not mean, of course, that direct mailing services do not face any risks.
When unforeseen circumstances threaten the company, direct mailing houses will be glad that they have taken the time and effort to ensure that they have the right coverage on their side. What kinds of direct mailing services insurance Wisconsin do they need? Read on to discover more.
Direct mailing services insurance Wisconsin protects mailing houses from lawsuits with rates as low as $37/mo. Get a fast quote and your certificate of insurance now.
Why Do Wisconsin Direct Mailing Services Need Insurance?
The owners and managers of WI direct mailing services will, of course, work hard to ensure that their business thrives and their activities are carried out professionally.
The fact remains, however, that even the most experienced companies cannot predict the future. Direct mailing houses need insurance because they never know when unforeseen circumstances might jeopardize their bottom line.
Numerous circumstances could lead to extensive property damage. These perils include acts of nature (wildfires, earthquakes, and snowstorms, among others), and criminal acts like fire and vandalism. Accidents, too, are always a possibility, and that includes those within your business premises and those affecting vehicles the company uses.
Liability risks, which can carry the consequence of time-consuming and costly litigation, come in equally diverse forms. An employee could be injured while at work. Equipment you have rented or leased could become damaged or break.
Were you to send out the wrong marketing materials, or make accidental copyright violations, the results can be disastrous.
Whatever peril befalls a direct mailing house, it will be significantly easier to overcome the damage with comprehensive direct mailing services insurance Wisconsin on your side.
What Type Of Insurance Do WI Direct Mailing Services Need?
With so many different types of coverage now available, what kinds of insurance are essential? The answer depends on factors that include the size of your company, the nature of the marketing campaigns you engage in, your location, and how many employees you have.
To gain and full understanding of your needs, it is vital to talk to a competent commercial insurance broker. However, among the core types of direct mailing services insurance Wisconsin required, you can safely count the following:
- Commercial Property: To protect your financial interests in the event that your direct mailing house is affected by perils like acts of nature, theft, or vandalism, you will need commercial property insurance. It covers the damage or destruction of your business premises as well as the contents. A related policy, business interruption insurance, will also cover any revenue you lose to these perils.
- General Liability: This form of direct mailing services insurance Wisconsin covers your legal expenses in cases where third parties sue you for bodily injury or property damage, regardless of whether you are later determined to be at fault. In this highly-litigious world, it is essential for nearly all businesses.
- Errors And Omissions: This kind of liability coverage offers protection against a different threat - accusations that you made a mistake in carrying out work for which you were contracted, or that you were negligent. Similar to commercial general liability insurance, errors and omissions insurance, also called professional liability insurance, helps with attorney fees, court fees, and related legal costs.
- Workers' Compensation: In any line of work, including yours, employees may be injured in the workplace. Should that happen, this form of coverage shoulders the costs - which include medical bills and wages the employee loses to time off work as they recover.
Mailing houses should be aware that they may also require other kinds of direct mailing services insurance Wisconsin, whether cyber insurance to safeguard their electronic assets, or commercial auto insurance to cover their vehicles. To find out more, consult a commercial insurance broker.
WI Direct Mailing Services' Risks & Exposures
Premises liability exposure is limited due to lack of public access to the office and processing location. Visitors should be confined to designated areas. There should be no frayed or worn spots on the carpet and no cracks or holes in the flooring. The number of exits should be sufficient, well marked, and have backup lighting in case of power failure.
Parking lots and sidewalks need to be in good repair with snow and ice removed, and generally level and free of exposure to slips and falls.
Personal and advertising injury claims include allegations of disclosure of confidential mailing lists. These lists must be protected, and privacy laws strictly adhered to.
Professional liability exposure is limited because advertising information comes to the mailing house in final art copy or already printed. The primary exposure is getting the mailing out on the agreed-upon date.
Workers compensation exposures are moderate. Injuries from production machinery are common, as are slips, trips, falls, foreign objects in the eye, back injuries from lifting, hearing loss from noise, vehicle accidents, and repetitive motion losses. Workstations must be ergonomically designed. Work with electrical equipment may result in shocks and burns.
The contractual relationship between the mailing house and any independent contractors helps determine the workers compensation exposure, although regulatory definitions of employee may supersede the contract terms.
Property exposures include an office, packaging area, and warehouse for storage of materials. Ignition sources include electrical wiring and lighting, heating and air conditioning systems, processing machinery, and computers. Paper, novelty items, and packaging materials are combustible and can be highly susceptible to damage from fire, smoke or water.
There can be substantial values of the personal property of others. Property values can be concentrated in high-tech electronic equipment at the main location, or there can be off-premises exposure with equipment scattered at homes of employees and representatives carrying portable computers and display equipment. However, inland marine forms generally provide broader coverage for these exposures than property forms.
Inland marine exposures consist of accounts receivable if the mailing house offers credit, computers, goods in transit, and valuable papers and records for customers' and vendors' information. Duplicates of records must be made and kept off-site. The goods in transit exposure is considerable as items may be prepared and bulk shipped to another location for individual mailings.
The contract with the client must spell out the responsibilities of providing insurance coverage. Piece work being sorted or packed off-premises by independent jobbers may be a frequent exposure, although individual values may not be high.
Crime exposure is from employee dishonesty, generally in the form of minor pilferage. Background checks should be conducted on all employees handling money. There must be a separation of duties between persons handling deposits and disbursements and reconciling bank statements. Regular audits should be conducted.
Business auto exposure is generally limited to hired and non-owned liability. If the mailing house picks up bulk materials to be mailed or transports mailings to shippers, the exposures increase. All drivers who transport goods or drive vehicles at an automobile auction must have a valid commercial license and acceptable MVRs.
Vehicles must be maintained and records kept at a central location. If vehicles are provided to employees, there should be a written procedure regarding personal use by employees and their family members.
Direct Mailing Services Insurance Wisconsin - The Bottom Line
To protect your mailing house, employees, contractors and clients, having the correct direct mailing services insurance Wisconsin coverage is essential. To learn what types of policy options are available to you, how much coverage you should have including the cost - consult with a reputable commercial insurance broker.
Wisconsin Economic Data, Regulations & Limits On Commercial Insurance
Location is one of the most important factors that determines the success of a business. It doesn't matter how high-quality the products and services of the business are, if it the operation isn't located in an area that offers a market that can benefit from those products and services, the business isn't going to succeed.
With that said, entrepreneurs that are thinking about setting up their headquarters or a branch of their establishment in Wisconsin should familiarize themselves with the opportunities that the state offers. They should also be aware of what types of rules and regulations are in place regarding commercial insurance.
Below, you'll find a brief overview of both the economic trends in the state of the Badger State, as well as mandated forms of business insurance coverage.
Business Economic Trends In Wisconsin
According to recent data, the economy in the state of Wisconsin has been strong over the past few years, and continued growth is projected through the end of 2019. As of March, 2019, the unemployment rate in the Badger State was 2.9 percent, a good indicator of the state's economy, especially when compared to the national unemployment rate, which was 4.0 in January of 2019. At present time, Wisconsin ranks 12th for states that offer the best job opportunities, and 8th in job market strength.
With tax policies that are beneficial for business owners and an increase in skilled labor, Wisconsin offers great promise for entrepreneurs that are looking to start a successful business in the state. According to the latest data, key areas for business development include major cities, such as Green Bay and Madison, as well as areas that are situated near these urban centers, including Monona, Ashwaubenon, Wakuesha, Plymouth, Hudson, and Waupaca; among others.
Several industries are flourishing in the Badger State in 2021, and are expected to see continued growth, including:
- Information technology
- Life sciences
Commercial Insurance Requirements In WI
The Office of the Commissioner of Insurance regulates insurance in the WI. As with every other state in the country, business owners in Wisconsin are legally required to have certain types of business insurance.
In WI, any business that has one or more employees must carry workers compensation insurance, which provides coverage for employees for work-related injuries and illnesses.
Additional Resources For Advertising, Marketing & Media Insurance
Learn about small business media liability insurance - a specialized form of professional liability insurance that provides protection for legal claims brought by third parties.
- Advertising Agency
- Book Publishers
- Call Center
- Direct Mailing Services
- Graphic Arts
- Graphic Designers
- Magazine Publishers
- Market Research Firm
- Marketing Consultant
- Printers & Publishers
- Public Relations
- Radio Stations
- Search Engine Services SEO
- Social Media Consultant
- Television Stations
Media operations are fast-paced businesses with unique property and liability insurance exposures. They depend more and more on computer systems and up-to-date software programs. These businesses usually have extensive contracts with both freelance individuals and corporations.
In addition, personal injury liability and confidentiality issues must be addressed. Insurance coverage for these concerns must be as comprehensive, flexible and responsive as the organization seeking it.
Advertising and Media Liability Insurance provisions are not standardized, so it is critical to carefully review a particular form's basic features and available coverage options. While some carriers offer coverage on an open perils basis, most will provide coverage only on a named perils basis.
The named perils generally include coverage against allegations involving defamation, disparagement of an individual's reputation, product disparagement, invasion or infringement of the right of privacy, infliction of emotional distress, plagiarism, piracy, infringement of copyright, trademark, or other intellectual property, newsgathering torts such as trespass and assault, unfair competition with respect to other covered communication perils, and errors and omissions.
Coverage can be written on a claims-made basis or on occurrence-based forms. The occurrence basis affords additional protection to the insured as coverage is provided for a claim or event occurring during the policy period, even if the coverage expires or is cancelled or nonrenewed.
Most media liability policies provide a Limit of Liability per event, plus an Aggregate Limit of Liability for all events covered during the policy term. Some carriers now offer coverage without requiring an Aggregate Limit of Liability. Such a policy is an advantage to the insured as this eliminates the fear that the policy limits will run out before the policy expires.
Minimum recommended small business insurance coverage: Building, Business Personal Property, Business Income with Extra Expense, Employee Dishonesty, Money and Securities, Accounts Receivable, Bailees' Customers, Computers, Valuable Papers and Records, General Liability, Employee Benefits Liability, Professional and Advertising Liability, Umbrella Liability, Hired and Non-owned Auto Liability & Workers Compensation.
Other commercial insurance policies to consider: Earthquake, Equipment Breakdown, Flood, Computer Fraud, Forgery, Special Floater, Cyber Liability, Employment-related Practices Liability, Business Automobile Liability and Physical Damage, Foreign Automobile Liability and Physical Damage, Foreign Workers Compensation, Repatriation Expense and Stop Gap Liability.
Request a free direct mailing services insurance Wisconsin quote in Allouez, Appleton, Ashwaubenon, Baraboo, Beaver Dam, Bellevue, Beloit, Brookfield, Brown Deer, Burlington, Caledonia, Cedarburg, Chippewa Falls, Cudahy, De Pere, DeForest, Eau Claire, Elkhorn, Fitchburg, Fond du Lac, Fort Atkinson, Fox Crossing, Franklin, Germantown, Glendale, Grafton, Green Bay, Greendale, Greenfield, Harrison, Hartford, Hartland, Holmen, Howard, Hudson, Janesville, Kaukauna, Kenosha, La Crosse, Little Chute, Madison, Manitowoc, Marinette, Marshfield, Menasha, Menomonee Falls, Menomonie, Mequon, Merrill, Middleton, Milwaukee, Monroe, Mount Pleasant, Muskego, Neenah, New Berlin, Oak Creek, Oconomowoc, Onalaska, Oregon, Oshkosh, Pewaukee, Platteville, Pleasant Prairie, Plover, Port Washington, Portage, Racine, Reedsburg, Richfield, River Falls, Shawano, Sheboygan, Shorewood, South Milwaukee, Sparta, St. Francis, Stevens Point, Stoughton, Sturgeon Bay, Suamico, Sun Prairie, Superior, Sussex, Tomah, Two Rivers, Verona, Watertown, Waukesha, Waunakee, Waupun, Wausau, Wauwatosa, West Allis, West Bend, Weston, Whitefish Bay, Whitewater, Wisconsin Rapids and all other WI cities & Wisconsin counties near me in The Badger State.
Also find Wisconsin insurance agents & brokers and learn about Wisconsin small business insurance requirements for general liability, business property, commercial auto & workers compensation including WI business insurance costs. Call us (608) 676-0031.