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Direct Mailing Services Insurance Alaska Policy Information

AK Direct Mailing Services Insurance

Direct Mailing Services Insurance Alaska. Direct mailing can simply be described as a marketing strategy in which targeted physical advertising materials are delivered to prospective or existing customers.

Direct mailing services mail, fax, or electronically transmit information or materials to their clients' customers. Clients may include nonprofit organizations, political groups, retailers, or service providers such as an auto repair shop or a hair salon.

The distribution may include advertising materials such as coupons, flyers, or samples, or promotional novelties such as address labels, greeting cards, key chains, magnets, notepads or pens with customized messages. Materials to be distributed generally arrive in bulk from the printer or manufacturer.

The mailing house sorts and packs the material, prints, affixes an address label, and arranges transport to the shipper. Piece work such as sorting, folding or packing is often done at home by employees or independent jobbers.

The status of these jobbers as an employee or an independent contractor must be determined since it may impact how coverages apply. Mailing houses may also compile, maintain, rent, or sell mailing lists.

Direct mailing services are companies that work closely with marketers to get these campaigns set up and deliver the agreed-on, eye-catching, marketing materials to the correct addresses. That includes making the quality and color of these materials stand out as much as possible.

While many modern consumers might see direct mailing as an outmoded marketing strategy, one that is past its expiration date, they would be surprised - customers are much more likely to pay close attention to physical mail than to an easy-deleted or overlooked email.

Direct mailing houses aren't going anywhere, and remain both effective and profitable. That does not mean, of course, that direct mailing services do not face any risks.

When unforeseen circumstances threaten the company, direct mailing houses will be glad that they have taken the time and effort to ensure that they have the right coverage on their side. What kinds of direct mailing services insurance Alaska do they need? Read on to discover more.

Direct mailing services insurance Alaska protects mailing houses from lawsuits with rates as low as $37/mo. Get a fast quote and your certificate of insurance now.

Why Do Alaska Direct Mailing Services Need Insurance?

The owners and managers of AK direct mailing services will, of course, work hard to ensure that their business thrives and their activities are carried out professionally.

The fact remains, however, that even the most experienced companies cannot predict the future. Direct mailing houses need insurance because they never know when unforeseen circumstances might jeopardize their bottom line.

Numerous circumstances could lead to extensive property damage. These perils include acts of nature (wildfires, earthquakes, and snowstorms, among others), and criminal acts like fire and vandalism. Accidents, too, are always a possibility, and that includes those within your business premises and those affecting vehicles the company uses.

Liability risks, which can carry the consequence of time-consuming and costly litigation, come in equally diverse forms. An employee could be injured while at work. Equipment you have rented or leased could become damaged or break.

Were you to send out the wrong marketing materials, or make accidental copyright violations, the results can be disastrous.

Whatever peril befalls a direct mailing house, it will be significantly easier to overcome the damage with comprehensive direct mailing services insurance Alaska on your side.

What Type Of Insurance Do AK Direct Mailing Services Need?

With so many different types of coverage now available, what kinds of insurance are essential? The answer depends on factors that include the size of your company, the nature of the marketing campaigns you engage in, your location, and how many employees you have.

To gain and full understanding of your needs, it is vital to talk to a competent commercial insurance broker. However, among the core types of direct mailing services insurance Alaska required, you can safely count the following:

  • Commercial Property: To protect your financial interests in the event that your direct mailing house is affected by perils like acts of nature, theft, or vandalism, you will need commercial property insurance. It covers the damage or destruction of your business premises as well as the contents. A related policy, business interruption insurance, will also cover any revenue you lose to these perils.
  • General Liability: This form of direct mailing services insurance Alaska covers your legal expenses in cases where third parties sue you for bodily injury or property damage, regardless of whether you are later determined to be at fault. In this highly-litigious world, it is essential for nearly all businesses.
  • Errors And Omissions: This kind of liability coverage offers protection against a different threat - accusations that you made a mistake in carrying out work for which you were contracted, or that you were negligent. Similar to commercial general liability insurance, errors and omissions insurance, also called professional liability insurance, helps with attorney fees, court fees, and related legal costs.
  • Workers' Compensation: In any line of work, including yours, employees may be injured in the workplace. Should that happen, this form of coverage shoulders the costs - which include medical bills and wages the employee loses to time off work as they recover.

Mailing houses should be aware that they may also require other kinds of direct mailing services insurance Alaska, whether cyber insurance to safeguard their electronic assets, or commercial auto insurance to cover their vehicles. To find out more, consult a commercial insurance broker.

AK Direct Mailing Services' Risks & Exposures

Premises liability exposure is limited due to lack of public access to the office and processing location. Visitors should be confined to designated areas. There should be no frayed or worn spots on the carpet and no cracks or holes in the flooring. The number of exits should be sufficient, well marked, and have backup lighting in case of power failure.

Parking lots and sidewalks need to be in good repair with snow and ice removed, and generally level and free of exposure to slips and falls.

Personal and advertising injury claims include allegations of disclosure of confidential mailing lists. These lists must be protected, and privacy laws strictly adhered to.

Professional liability exposure is limited because advertising information comes to the mailing house in final art copy or already printed. The primary exposure is getting the mailing out on the agreed-upon date.

Workers compensation exposures are moderate. Injuries from production machinery are common, as are slips, trips, falls, foreign objects in the eye, back injuries from lifting, hearing loss from noise, vehicle accidents, and repetitive motion losses. Workstations must be ergonomically designed. Work with electrical equipment may result in shocks and burns.

The contractual relationship between the mailing house and any independent contractors helps determine the workers compensation exposure, although regulatory definitions of employee may supersede the contract terms.

Property exposures include an office, packaging area, and warehouse for storage of materials. Ignition sources include electrical wiring and lighting, heating and air conditioning systems, processing machinery, and computers. Paper, novelty items, and packaging materials are combustible and can be highly susceptible to damage from fire, smoke or water.

There can be substantial values of the personal property of others. Property values can be concentrated in high-tech electronic equipment at the main location, or there can be off-premises exposure with equipment scattered at homes of employees and representatives carrying portable computers and display equipment. However, inland marine forms generally provide broader coverage for these exposures than property forms.

Inland marine exposures consist of accounts receivable if the mailing house offers credit, computers, goods in transit, and valuable papers and records for customers' and vendors' information. Duplicates of records must be made and kept off-site. The goods in transit exposure is considerable as items may be prepared and bulk shipped to another location for individual mailings.

The contract with the client must spell out the responsibilities of providing insurance coverage. Piece work being sorted or packed off-premises by independent jobbers may be a frequent exposure, although individual values may not be high.

Crime exposure is from employee dishonesty, generally in the form of minor pilferage. Background checks should be conducted on all employees handling money. There must be a separation of duties between persons handling deposits and disbursements and reconciling bank statements. Regular audits should be conducted.

Business auto exposure is generally limited to hired and non-owned liability. If the mailing house picks up bulk materials to be mailed or transports mailings to shippers, the exposures increase. All drivers who transport goods or drive vehicles at an automobile auction must have a valid commercial license and acceptable MVRs.

Vehicles must be maintained and records kept at a central location. If vehicles are provided to employees, there should be a written procedure regarding personal use by employees and their family members.

Direct Mailing Services Insurance Alaska - The Bottom Line

To protect your mailing house, employees, contractors and clients, having the correct direct mailing services insurance Alaska coverage is essential. To learn what types of policy options are available to you, how much coverage you should have including the cost - consult with a reputable commercial insurance broker.

Alaska Economic Data, Regulations And Limits On Commercial Insurance

Made In Alaska

If you're an entrepreneur who is thinking about starting a business in Alaska, it's important to have a basic understanding of the state's overall economy before you set up shop. Regardless of how high-quality the products and services you are planning on offering may be, if the location where you open your organization doesn't offer a target market that your products and services will appeal to, chances of success are slim. Furthermore, if a workforce isn't available to support your business, you'll have a hard time staying afloat.

With that said, it's important for business-minded individuals who are thinking about starting a company in Alaska to familiarize themselves with the state's economy; it's also a good idea to have an understanding of the commercial insurance requirements.

Following is an overview of economic trends and commercial insurance policies that business owners are required to carry in The Last Frontier.

Economic Trends For Business Owners In Alaska

According to the Bureau of Labor Statistics, the unemployment rate in Alaska was 6.1% in December of 2019. While that's significantly higher than the national unemployment rate, which was 3.4% in December, 2019, it's lower than it was one year prior, when the rate of unemployment was 6.5% in December of 2018. Though the workforce is growing slower than it is in other states, economists do predict that the rate will continue to decline in the coming years.

Despite Alaska's remoteness and cold climate, it's actually a great start to start a business. According to the Tax Foundation, Alaska is the second most tax-friendly state for business owners in the United States, as there's no individual income tax or state sales tax. Additionally, Alaska has the second highest rate of new business owners, as well as the second highest percentage of available employees (as per 2016).

As in most states, the best spots to start a business in Alaska are the state's biggest cities and the surrounding areas. This includes Anchorage, Juneau, and Fairbanks. Other key areas that are seeing a boost in business development in recent years include Homer, Sitka, Prudhoe Bay, and Ketchikan.

While there are several industries that are experiencing growth in The Last Frontier, specific sectors thrive more than others. Businesses that are related to the following industries are booming in AK:

  • Fishing, which is also one of the largest contributors to the state's economy.
  • Mining, which provides more than 4,500 jobs in Alaska.
  • Petroleum, which is responsible for 34% of jobs in the state. In fact, Prudhoe Bay is North America's largest oil field.
  • Tourism is the second largest private sector employer in the state. Each year, millions of people from around the globe travel to Alaska to marvel at the numerous natural wonders that can be found here.
Commercial Insurance Requirements In Alaska

The Alaska Division of Insurance regulates insurance in AK. Alaska mandates very few forms of insurance coverage by law. They enforce worker's compensation.

Alaska requires you to have worker's compensation insurance if you hire even one employee on a regular basis. This includes part-time employees, family members, minors, and immigrant employees. It is not required for independent contractors or domestic employees, though you should check to make sure any contractors you have are true contractors, and not employees.

Alaska also requires all business-owned vehicles to be covered by commercial auto insurance. Other types of business insurance that business owners should carry depend on the specific industry.

Additional Resources For Advertising, Marketing & Media Insurance

Learn about small business media liability insurance - a specialized form of professional liability insurance that provides protection for legal claims brought by third parties.


Advertising, Marketing And Media Insurance

Media operations are fast-paced businesses with unique property and liability insurance exposures. They depend more and more on computer systems and up-to-date software programs. These businesses usually have extensive contracts with both freelance individuals and corporations.

In addition, personal injury liability and confidentiality issues must be addressed. Insurance coverage for these concerns must be as comprehensive, flexible and responsive as the organization seeking it.

Advertising and Media Liability Insurance provisions are not standardized, so it is critical to carefully review a particular form's basic features and available coverage options. While some carriers offer coverage on an open perils basis, most will provide coverage only on a named perils basis.

The named perils generally include coverage against allegations involving defamation, disparagement of an individual's reputation, product disparagement, invasion or infringement of the right of privacy, infliction of emotional distress, plagiarism, piracy, infringement of copyright, trademark, or other intellectual property, newsgathering torts such as trespass and assault, unfair competition with respect to other covered communication perils, and errors and omissions.

Coverage can be written on a claims-made basis or on occurrence-based forms. The occurrence basis affords additional protection to the insured as coverage is provided for a claim or event occurring during the policy period, even if the coverage expires or is cancelled or nonrenewed.

Most media liability policies provide a Limit of Liability per event, plus an Aggregate Limit of Liability for all events covered during the policy term. Some carriers now offer coverage without requiring an Aggregate Limit of Liability. Such a policy is an advantage to the insured as this eliminates the fear that the policy limits will run out before the policy expires.

Minimum recommended small business insurance coverage: Building, Business Personal Property, Business Income with Extra Expense, Employee Dishonesty, Money and Securities, Accounts Receivable, Bailees' Customers, Computers, Valuable Papers and Records, General Liability, Employee Benefits Liability, Professional and Advertising Liability, Umbrella Liability, Hired and Non-owned Auto Liability & Workers Compensation.

Other commercial insurance policies to consider: Earthquake, Equipment Breakdown, Flood, Computer Fraud, Forgery, Special Floater, Cyber Liability, Employment-related Practices Liability, Business Automobile Liability and Physical Damage, Foreign Automobile Liability and Physical Damage, Foreign Workers Compensation, Repatriation Expense and Stop Gap Liability.


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Also find AK local small businesses by General Liability Class Code and learn about Alaska small business insurance requirements for general liability, business property, commercial auto & workers compensation including AK business insurance costs. Call us (907) 531-9001.

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